CATI: Computer Assisted Telephone Interviewing
CATI can be complex and requires staff trained to deal with the complexities of speaking directly with people over the phone and gaining their trust, all while adhering to a rigorous methodology to ensure questions are asked correctly. We bring experts and the highest quality assurance practices to every project.
CATI Quality Assurance
TCSG can seamlessly run a survey as both online and CATI regardless of whether multimode is part of the initial design or a solution to drive better results once the project is in the field. Use multimodes for cost efficiencies and to maximize representation and feasibility. Multimodes include but not limited to; SMS Text to Web, IVR/Interactive Voice Response to Landlines, Live Agent Cellphones, Live Agent Landlines. Telephone surveys are still considered the gold standard for rigorous public opinion polling and market research.